Customers seek experiences, and brands sell them rather than just promoting their products. In addition to building a fan base on social media, they showcase their items on retail shelves. Cardboard display boxes help brands make a name for themselves in a competitive market. This packaging introduces the company to buyers, helping it stand out from the competition.
Customers often judge a productβs quality based on its packaging. While brands must ensure their products meet high standards, the quality of their display boxes is just as important. A well-designed display box can enhance brand recognition and influence purchasing decisions. This blog will share how you can improve your cardboard display boxes for effective branding.
What are Cardboard Display Boxes?
Cardboard display boxes are packaging made from cardboard material. This material is cost-effective and has a thick surface, making it ideal for strong safety. Cardboard display boxes are different from standard packaging as they display the products in a clean and catchy manner.
Brands opt for this packaging to stand out from their rivals. These boxes are versatile which makes them a smart choice for designing. You can include vibrant colors, intricate patterns, stylish cut-outs, and realistic images to enhance its overall look.
Various industries use this packaging for their items. Cardboard display boxes serve two purposes- product presentation and promotional tools, for the brands, making them quite flexible. Moreover, this packaging is placed in different areas within the retail store for quick attention-grabbing. Brands put the cardboard display packaging on the cash counter, at the end of the store, or near the door to make their image visible to the customers.
Improve Cardboard Display Boxes for Branding
This section will explore how you can improve the cardboard display boxes for effective branding. Quality makes or breaks a brand image and repo within the market. Let’s get into the nitty-gritty details of how you can work on making your packaging quality better:
- Use Laminations
One of the ways to improve cardboard box quality is to use laminations. These are coatings that are added to the packaging to make it more durable. Based on customer demand and branding needs, brands can opt for matte and gloss laminations. These coatings not only enhance the strength of the display boxes but also give a shine to them, increasing their appeal to the buyers.
A glossy finish adds a sleek and modern look, while a matte finish provides a sophisticated touch. Brands should carefully choose the right lamination to match their brand identity and attract their target audience.
Moreover, the coatings protect the cardboard display boxes from environmental factors such as moisture, dust, and scratches, expanding their shelf life for a longer time.
- Opt for Strong Materials
Another method for improving your cardboard display boxes is to opt for stronger materials. Using high-quality materials ensures strength and maintains the box structure intact for long. Brands can use cardboard material which is sourced from a reliable supplier. It is vital to verify that the sourced material is of excellent quality and has been made legally and ethically.
Sturdy packaging prevents the products from falling out or breaking. This gives consumers trust that their items will arrive in good condition. Moreover, well-built packaging indicates the usage of quality products inside, leading the buyers to make a purchase instantly.
On the other hand, flimsy or poorly constructed boxes, may leave a negative impression. Investing in thick, sturdy cardboard protects the product from potential wear and tear, making it look premium on the shelves.
- Choose Right Sizing
Sizing does play a key role in the success of the companies. Brands must make the cardboard display boxes with proper measurements. They should keep in mind the dimensional weight and shipping costs before cutting out the size.
Many shipping carriers tend to overcharge the brands instead of disclosing the actual prices. Retail companies must watch out for hidden costs to avoid losing extra money. As for the dimensions, the box size should be made as per the product shape and size.
A large cardboard display packaging will leave ample space for the items to move around. This will heighten the risk of product damage. On the other hand, a small box will lead to cramping the items. This will affect the outlook of the packaging and will be problematic for the customers to access the products inside.
Custom-sized packaging ensures that the products fit perfectly and enhances their visual appeal. Cardboard display boxes with the right sizing allow the brands to display more products in an organized and efficient manner. Moreover, it reduces any extra shipping cost, which makes the brands save money and use it in other areas of production.
- Ensure Easy Assembly
Cardboard display boxes must be designed for easy assembly. Nowadays, customers want instant access to everything- be it their parcel. They donβt want to waste their time, energy, and money on packaging that is difficult to open.
Doing so will lead the brands to create a negative impact on the customers, affecting their overall persona. Brands can improve the quality of the display packaging with the help of pre-folded or self-locking designs to ensure convenience. The easier it is to open the boxes, the more clients will be inclined towards the brand.
Another way is by making the cardboard display boxes flexible. Cardboard material can be easily bent which makes it suitable for shipping. This packaging can be assembled and broken down easily without much effort. Suppliers prefer simple and sturdy boxes that can be set up quickly. This leaves a positive impact on the brand in the market.
Final Words
This blog has discussed some strategies through which you can improve cardboard display boxes for effective branding. For long-term success, having a strong hold within the industry is necessary. From using high-quality materials and laminations to going for accurate sizing and practicality, all these aspects play a major role in leading the brand to the top of the market ladder.
Do you want a trustworthy packaging brand to design cardboard display boxes? Reach out to Packaging Mania to get custom boxes at an affordable price. We have more than 10 years of experience and promise to deliver a quality experience to our clients.