Have you expanded your business with continuous efforts? You might have opened new outlets in different cities. However, although you have increased the number of branches, you have not adjusted your website. This will affect your SEO and the conversion rate. If you operate your business in multiple locations, there should be separate service pages.
What Are Service Area Pages?
Service area pages are location-based web pages that focus on a particular city or region where you run your business. For instance, you provide landscaping services in various locations. So, creating separate location-based pages is better than having a standard service page. Each page would serve customers from a certain city. Youβll have to add the neighborhood or city name while mentioning your service.
The best local SEO agency in West Palm Beach has experts to optimize your service pages for each area. Professional marketers will make your pages visible to local customers.
How Do Location-based Web Pages Benefit Your Business?
With dedicated service area pages, you will get several benefits:
Improved Local SEO
Many small businesses and retailers with storefronts invest in local SEO services. Google and other search engines deliver local search results based on the userβs intent. For instance, when a user looks for βa coffee shop in Palm Beachβ, the engine will show the nearby businesses.
Thus, separate location pages increase the chance of being visible in the search results. Your business website needs to provide well-structured information that is easy to index.
Visibility in The SERP
Startups and small businesses find it challenging to compete with large corporations. They cannot make their website visible in the search results. Service area pages let them rank for searches relevant to the searcherβs geographic area. The tailored content and the local keywords play a vital role in making the service area pages SEO-friendly.
For instance, if a plumber has a highly optimized location page (Miami), their website will be visible to someone searching for βplumbing service in Miamiβ. Their website will rank higher than other sites with generic service pages.
Better User Experience
User experience is the most significant factor from the SEO perspective. When search engine users visit your site, they want to find solutions and relevant information. Area-based service pages give access details like business hours and directions. These details allow customers to make an informed decision.
Whatβs more, a website with a dedicated service area page reduces the friction in the buying journey. Visitors may also check the local reviews and get a personalized experience. They will also feel confident about your business.
Build Authority and Trust
Service area pages help you develop local credibility. You need to showcase local reviews and testimonials to show how your business has been involved in the local community.
Thus, the area-oriented pages will encourage potential customers to trust your business. A clear local presence will also send a positive signal to search engines. Your website will then achieve a higher rank in the SERP.
So, contact an SEO agency and create content for your service area pages.