Search Engine Optimisation (SEO) is a technique that makes Google crawlers rank your website. No matter if you are in e-commerce, healthcare, education, SaaS, or finance segment industry, optimising your website through various on-page, off-page, and technical SEO will only allow others to see your website.
However, many businesses end up making big blunders in their strategy or during the time of action. To the extent, some of you even start questioning the SEO process, let alone finding the reasons behind a failed SEO process.
With the help of Melbourneβs leading SEO agency, you can overcome many problems. In this blog, we will discover the common mistakes and how a professional can make your work easy.
1. Using Wrong Keywords
Choosing wrong keywords tops the list for common SEO mistakes for all the right reasons. If you are not planning a proper keyword research strategy, or choosing keywords for their high-competition ranking, it is time to hire a professional.
Solution:
Google Keyword Planner, Ahrefs, and SEMRush are some tools that provide the right and relevant keywords based on the topic. Aim to use only paid keyword tools as these offer premium features. If possible, consider Melbourne’s leading SEO agency for balancing high-volume and long-tail keywords.
2. Overly Optimising or Under Optimising the Content
The way you are using keywords and the number of times you are using them on a content matters too. If you are placing keywords just about anywhere, without considering if the keyword will match the structure of the sentence, you are stuffing the keyword. This is an outdated practice which can penalise your website.
Similarly, using keywords more than necessary is also a big mistake. Keyword density is no longer a necessary factor.
Solution:
It is important to optimise the website content with keywords naturally. Place them on title, meta descriptions, headings, subheadings, and throughout the content without overdoing it. Melbourneβs leading SEO agency makes sure to optimise the website content in a natural and logical way. They aim for a balance between keywords and content so that the information makes sense to the readers.
3. Ignoring Meta Tags and Description
Meta Tags and descriptions are blue links that visitors see on search results. If you are not optimising them rightly, Google will not rank your website. Some common mistakes that lead to lost traffic in this case are not using primary keywords in meta tags and using incomplete or irrelevant descriptions.
Solution:
Meta tags are titles of a website that should be clear and help people to click on them. Aim for 60 characters, use primary keywords, and make the title more benefit-driven to attract the audience.
Melbourneβs leading SEO agency takes efforts in writing cut-to-the short descriptions, use primary and secondary keywords, and maintain the character limit to 160, to accurately describe the content in the best way possible.
4. Avoiding Technical SEO
While you are an amateur who understands nothing about the technical aspects of SEO, it does not justify avoiding optimising the backend of your website. Technical SEO makes search engines crawl your website smoothly and efficiently and finally index it.
Some parts of technical SEO that you may be missing are broken links, incorrectly using canonical tags, not using sitemaps, and coding the website.
Solution:
To solve this problem, regular technical SEO audits are crucial. Melbourneβs leading SEO agency can take time and effort to make your website easy to understand, free of errors, and structured with useful sitemaps to help Google understand the website architecture.
Further, the professionals pay attention to the URL structure, implement schema markup, all while indexing the website for effective search engine rankings.
5. Not Tracking SEO Performance
If you are not tracking the results of SEO regularly, you might be missing out on areas that need improvement and areas that are working fine. If you are not aware of SEO tools for analysing your SEO strategies, or are making inconsistent efforts, your SEO performance will only go down.
Solution:
To solve this problem, Melbourneβs leading SEO agency – https://www.makemywebsite.com.au/seo/melbourne/ uses top tools like Google Analytics and Google Search Console to track how SEO is working on your website. These tools have metrics like organic traffic, bounce rate, click-through-rates, and conversion rates which helps them to reach the right numbers.
Final Words
We hope you liked reading this blog. Coming to an end, mistakes in SEO are a matter of concern that can negatively affect your investments and time. You can improve your website ranking and reach only when you accept these mistakes and work on them.
SEO is a long-term investment, and with the right strategy in place, you are only going to make your website prominent on every search engine. Choose Melbourneβs leading SEO agency today and stay updated with the latest SEO trends.